When you first meet Yaribey Baro, there’s an instant sense of presence. It’s not just the vibrant energy she carries or the unapologetically bold style—though those certainly leave an impression—it’s the quiet intensity in her eyes, the kind that belongs to someone who knows her purpose. A Cuban-born trailblazer with a passion for transformation, Yaribey isn’t simply a hairstylist. She’s a movement. Her work doesn’t end at hair—it begins there. Through her acclaimed brand Beauty by Color Inc., Yaribey is carving out a space for authenticity, freedom, and power—strand by strand.
In an exclusive sit-down, we unpack her philosophy, journey, and how she’s painting the future of beauty with unapologetic color.
The Roots of a Visionary
Born and raised in Cuba, Yaribey’s earliest brushes with beauty were shaped not by abundance, but by ingenuity. “In Cuba, you learn to create with your hands, with whatever you have,” she recalls. “I used to braid hair with pieces of string, flowers—anything. It wasn’t just play. It was expression.”
When she moved to the United States, the dream sharpened into ambition. “I didn’t know the language, I didn’t have a plan. But I had purpose,” she says, reflecting on the transition. “I knew that beauty wasn’t about vanity. It was about voice. I wanted to be that voice for others.”
Building a Brand, Boldly
The turning point in Yaribey’s story came during a time when the world was standing still. “It was the pandemic. The world was quiet, but I couldn’t be,” she shares. Amid uncertainty, she opened the doors to Beauty by Color Inc., a studio that would become a sanctuary for self-expression.
“It was terrifying and thrilling,” she says with a smile. “But I kept thinking—if I could create a space where people could rediscover their confidence after months of isolation, then I’d done something meaningful.”
From that risk, a revolution was born.
The Philosophy of “Color”
What makes Beauty by Color different? It’s not just the skill—it’s the soul. Yaribey’s studio isn’t a beauty salon. It’s a haven for healing. “Color,” she explains, “is symbolic. It’s emotional. It’s identity. Whether someone chooses platinum silver or emerald green, that choice means something. And my job is to honor it.”
Her approach defies the one-size-fits-all mold of mainstream beauty. “I don’t follow trends. I follow stories,” she says. “I see the person first, not the hair. Their mood, their journey, their dreams. That’s what I reflect back to them in the mirror.”
Intuition Meets Craft
Yaribey’s method is as much spiritual as it is technical. “Hairstyling, to me, is storytelling through texture and tone,” she says. “Every appointment begins with listening. Not just ‘What do you want today?’ but ‘How are you? What are you hoping to see in yourself?’”
This deep, human-centric approach is what keeps her clients coming back—and why her name is quickly becoming a staple in international beauty circles. “They know they’re not just going to leave with a new look. They’re leaving with a part of themselves restored.”
Motherhood & Mastery
Behind the powerhouse brand is a devoted mother. Balancing business and motherhood isn’t easy, but Yaribey wouldn’t have it any other way. “My Son sees every step I take. He’s growing up watching me build something from scratch, with love and determination. That’s the legacy I want to pass on.”
He doesn’t see motherhood and ambition as conflicting roles. “They feed each other. My Son grounds me. He reminds me why I’m doing this—not just for the world, but for His world too.”
The Next Chapter: From Studio to Movement
While Beauty by Color Inc. began as a physical space, Yaribey envisions something much greater. “This is just the beginning. I want to turn this into a platform. A mentorship circle. A creative collective,” she says, eyes sparkling with ideas.
Her goal is clear: lift others as she climbs. “There are so many young creatives—especially from marginalized communities—who just need that one opportunity to shine. I want to be the hand that reaches back.”
A Message to the Dreamers
To those standing where she once stood, uncertain and full of hope, Yaribey offers heartfelt advice. “Start where you are. Don’t wait for the ‘right’ moment—it doesn’t exist. Your magic is in the now. Be consistent. Stay curious. And above all, never let anyone mute your color.”
Closing Reflections
As our conversation winds down, Yaribey steps away for a moment and returns holding a faded pair of scissors—her first pair, bought second-hand when she arrived in the U.S. “These remind me of everything I’ve built, and everything I’m still becoming,” she says softly.
For Yaribey Baro, hair is never just hair. It’s a canvas. A conversation. A catalyst for transformation. And with every cut, every color, and every courageous act, she’s reminding the world that beauty—real beauty—isn’t about conformity. It’s about confidence.
And that, above all, is her crowning achievement.
Follow Yaribey’s journey and discover the magic of her work on Instagram @yaribeybaro and @beautybycolorinc.
