When the world stood still in 2020, many paused. Ahmad Hmadeh chose to build. Not from certainty, but from a whisper of inspiration that refused to be silenced. Today, that whisper has grown into one of the region’s most talked-about luxury event powerhouses: Glitz Events.
What started as a personal reinvention has since evolved into a masterclass in creativity, discipline, and daring originality.
Not Just a Career Pivot—A Personal Renaissance
For Ahmad, launching Glitz Events wasn’t just a business move—it was a bold leap into the unknown. With no family legacy in events and no industry blueprint to follow, he forged a path that was entirely his own. “I didn’t come from this world. I built my own,” Ahmad shares.
This wasn’t a dream nurtured in childhood—it was born out of a deep, grown-up need for reinvention. His desire wasn’t for fame or status—it was for growth. For evolution. For a second act with substance.
More Than Events—A Way of Seeing
At the core of Ahmad’s magic is what he humbly calls his “third eye.” But in reality, it’s an extraordinary creative instinct—an ability to visualize beauty where others see limitation. His events don’t just impress—they immerse. They don’t just follow trends—they set them.
From lighting angles to scent choices, from musical flow to emotional pacing, Glitz Events curates experiences like stories—crafted with heart, told through art, and remembered long after the last guest leaves.
This isn’t just design—it’s emotional engineering.
The Blueprint of Brilliance: Strategy Meets Soul
Behind the glamor lies a deep structure. Ahmad isn’t just a creative; he’s a strategist. His formula is deceptively simple:
Plan. Execute. Monitor. Evaluate.
But inside that structure lives his relentless pursuit of excellence. He doesn’t operate on chaos and caffeine. He operates on intention, systems, and precision.
Each project is treated not as an event but as a production—where vision meets process, and creativity dances with discipline.
The Fire That Fuels It All: Relentless Innovation
When asked what truly drives him, Ahmad’s answer is refreshingly human: “I keep presenting new ideas to people.” He’s not chasing applause. He’s chasing evolution.
In an industry flooded with copy-paste concepts, Ahmad’s refusal to recycle inspiration is his superpower. Whether it’s introducing avant-garde themes, integrating cutting-edge tech, or reinventing venue storytelling—every Glitz project is a new language of luxury.
Innovation isn’t just a checkbox for him—it’s a daily ritual.
Success, Redefined
To Ahmad, success isn’t viral moments or headline placements. It’s continuity. It’s building something that lasts beyond trends and buzz.
“Thinking about continuity is the only thing that keeps me determined to succeed,” he explains.
In his world, legacy beats likes. And this long-view thinking is what makes Glitz not just relevant—but resilient.
The BIAF Milestone: When Vision Met Reality
One of the brightest jewels in Ahmad’s journey has been his contribution to the BIAF Festival—a project that tested everything he believes in and emerged as a defining moment in his career. The event didn’t just dazzle—it delivered.
With artistic finesse and meticulous execution, BIAF wasn’t just a highlight. It was a turning point. It proved that Ahmad’s vision could scale. That his intuition could move masses. And that Glitz Events was ready to stand beside the world’s finest creative houses.
What’s Next? Bigger Dreams. Deeper Impact.
“I have a lot of new experience,” Ahmad says with characteristic modesty. But behind that simplicity lies a man who is ready to expand not just upward—but inward.
From private luxury affairs in Dubai to high-profile cultural showcases in Beirut and Riyadh, Glitz Events is set to move into even bolder territory—with partnerships, global collaborations, and immersive luxury innovations on the horizon.
His personal focus is also shifting: mentoring rising talents, shaping regional aesthetics, and raising the creative bar for the entire industry.
The Legacy in Motion
Ahmad Hmadeh’s story is not one of overnight success. It’s a story of quiet bravery, consistent action, and relentless imagination. A story of a man who saw possibility where others saw pause—and built a company that turned moments into memories.
In a world obsessed with speed and spectacle, Ahmad proves that substance still wins. That clarity of vision, combined with intention and grace, can shape not only businesses—but experiences, emotions, and eras.
Glitz Events isn’t just about beautiful nights. It’s about unforgettable feelings.
And the best part of this story?
It’s still being written.
