In the bustling world of fashion, where trends rise and fall like waves, one voice stands out, advocating for sustainability and diversity. Meet Valeriya Hjertenaes, a multifaceted individual who wears many hats: mother, PhD student, Mrs. Norway 2022, and a passionate advocate for sustainable fashion and gender diversity.
Valeriya’s Background:
With over 15 years of experience as a cross-cultural manager in various countries and industries, Valeriya is not just a fashion icon; she’s also a human rights activist. Her work focuses on addressing transnational challenges, intersectional needs, and vulnerabilities faced by marginalised communities such as refugees, orphans, and immigrants. As a member of the Women Global Leaders Committee at WBAF, she tirelessly promotes women’s empowerment and equal participation across all sectors.
Sustainable Fashion:
Fashion, while a beacon of creativity and self-expression, often comes at a cost to the environment and society. Valeriya believes that sustainable fashion is the way forward, advocating for practices that reduce waste, use renewable resources, and ensure fair labour conditions. For her, sustainable fashion isn’t just a trend; it’s a commitment to creating a better future for generations to come.
Improving Sustainability in the Fashion Industry:
The fashion industry faces significant challenges, including pollution, waste, and exploitation of labour. Valeriya proposes practical solutions such as reducing carbon footprint, embracing circular economy models, prioritising ethical labour practices, and designing durable, timeless products. By implementing these strategies, fashion brands can pave the way for a more sustainable future.
Cultural Sustainability:
Valeriya emphasises the importance of cultural sustainability in fashion. By empowering diverse communities and respecting their creative and social practices, the industry can foster inclusivity and preserve cultural heritage. She advocates for a platform where every voice is heard, ensuring that cultural diversity remains at the forefront of fashion.
Diversity in Fashion:
Diversity isn’t just a buzzword; it’s a fundamental principle that enriches the fabric of the fashion industry. Valeriya highlights the need for inclusive representation, ethical production, and a culture of respect within the industry. By embracing diversity, fashion brands can tap into new markets and cultivate loyal customer bases, driving positive change in the industry.
Valeriya’s Vision and Contributions:
Beyond her advocacy for sustainable fashion and diversity, Valeriya’s career spans various roles and engagements, from her PhD research on Diversity Management to her involvement in international projects and mentorship programs. Her leadership vision emphasises the importance of inclusion and advocacy for multiple perspectives, reflecting her commitment to creating a more equitable world.
Conclusion:
As we navigate the ever-evolving landscape of fashion, Valeriya Hjertenaes serves as a beacon of hope and inspiration. Through her relentless pursuit of sustainability, diversity, and inclusivity, she demonstrates that fashion can be a force for good, creating a future where everyone has a seat at the table and a voice that’s heard.
